April 26, 2018 – Artists from across Greater Manchester are being invited to provide designs for a series of exciting, one-off beers.
Manchester Beer Week is issuing the call to artists as part of an initiative designed to increase collaboration between the art and beer communities, while raising money for charity.
Eight artists are being sought to create labels and pump clips for eight beers being brewed especially for this year’s festival.
Manchester Beer Week has also teamed up with the Whitworth to display the final pieces at a special pop up exhibition on Thursday, June 28. The artworks will then be auctioned to raise funds for the festival’s chosen charity, Mustard Tree.
“Art and design have an increasingly important role to play in the way beer is presented, so we were incredibly keen to find ways we could involve the art community in this year’s festival,” said Manchester Beer Week organiser Connor Murphy.
“We are particularly excited to have an opportunity to work with the Whitworth as it’s an institution we have a great degree of respect for, and one that Manchester can really be proud of.”
The beers for which the labels will be designed are a series of collaborations that will see eight brewers work with eight of Manchester’s top independent restaurants. Each pairing will work together to create a one-off beer inspired by the restaurant’s approach to food.
The pairings are: The Allotment and Thirst Class; Bundobust and Squawk; The Creameries and Rivington Brewing Co; The Drop and Alphabet; one88 and Marble; Rudy’s Pizza and Blackjack; Umezushi and Runaway; Where the Light Gets In and Cloudwater.
Artists can apply to create one of the labels by emailing email@example.com and including a link to their portfolio or samples of previous work, as well as the three pairings they would prefer to work with from the list above.
The closing date for applications is Sunday, May 20.