Event Organisers announce sponsorship from MPA (Manchester Pale Ale) and independent brewers JW Lees
March 1, 2016 - Event organisers have secured the support of one of Manchester’s leading brewers to help support and promote the first Manchester Beer Week.
The sponsorship will help fund the event, enabling the organisers to promote it as a major festival for beer lovers and attract more of the city’s brewers and venues to participate.
Manchester Beer Week will take place between the June 10 and June 19, with the objective being to champion the city’s breweries, pubs, bars and restaurants, while attracting thousands of visitors to the city to experience the full array of different beers brewed locally.
Unlike most beer festivals, which are tied to a single location, Manchester Beer Week will include a series of headline events at different venues across the Greater Manchester area, including a brewers' market, street parties and beer festivals in addition to dozens of bespoke events taking place in supporting venues.
Connor Murphy, organiser of Manchester Beer Week, said: "JW Lees represent the ideal partner for Manchester Beer Week as both their brewery and pubs are such a major part of the city's rich beer scene. The festival will benefit greatly from JW Lees' vast experience and reach, helping us to connect with a wider audience and spread the word about the amazing range of great beer available in the city.
"One of the festival's core goals is to break down some of the barriers between traditional and modern craft beer, encouraging drinkers to enjoy beers from across the whole scene. We've already had a massive amount of interest in this year's festival with over 50 outlets signing up to support but we're calling on everyone in Manchester with an interest in beer - whether drinkers, pubs, bars, restaurants or breweries - to get on board and make this something the city can really be proud of."
William Lees-Jones, Managing Director of JW Lees, said, “Showcasing the incredible variety of beers and bars in Manchester draws attention to Greater Manchester as the number one city for brewing in the UK. It’s really innovative the way Manchester Beer Week allows each brewer and venue to support the event in their own way, promoting the character and individuality that is on offer.”
Events for the inaugural Manchester Beer Week will start to be announced over the coming month, with details released via the event website http://www.mcrbeerweek.co.uk/.
NOTES TO EDITORS
About Manchester Beer Week
Manchester Beer Week is a city-wide celebration of beer, comprising events at pubs, bars, restaurants, breweries and street locations throughout Greater Manchester.
The festival was established by Mancunian beer writer Connor Murphy with the aim of promoting Manchester's beer scene, raising awareness about its rich tradition and modern innovation. The event also aims to champion local businesses by helping them to reach a wider consumer audience.
It is the first festival of its kind in the city and the inaugural event will take place from June 10 to June 19, 2016.
About JW Lees
JW Lees is a family brewery company which was founded in 1828. JW Lees are based in Middleton in North Manchester and own JW Lees Brewery, JW Lees Pubs, The Alderley Edge Hotel, The Trearddur Bay Hotel and Willoughby’s Wine Merchants.
JW Lees is a sixth-generation family business which employs 1,200 people, 140 at the brewery and site in Middleton Junction in North Manchester and 1000 in its 36 managed pubs, inns and hotels, as well as letting a further 105 tied pubs to self-employed tenants.
Cask beer is at the heart of JW Lees, brewing six cask ales as well as three lagers, three smooth beers and eight limited edition seasonal cask ales which are available throughout at different times of the year. JW Lees have the sole UK distribution rights for Bohemia regent Premium Lager from the Czech Republic. Willoughby’s is JW Lees’ wines and spirits company stocking over 500 wines from all over the world
For further information please visit http://www.jwlees.co.uk/.
More information on the festival can be found at http://www.mcrbeerweek.co.uk/ or by following @mcrbeerweek on Twitter.